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ISPrime provides institutional clients with multi-asset execution across Tier 1 aggregated liquidity venues together with Prime Brokerage services and cutting edge front to back technology

The Company was founded in 2014 and has rapidly become one of the most reputable brokerage firms in the world

IS Prime Limited is authorised and regulated by the Financial Conduct Authority

Why Us?

We deliver customised solutions

IS Prime is part of the ISAM group, a leading systematic absolute return asset management company. By virtue of being involved in systematic trading, ISAM focuses and invests very heavily in its trading technology and a diverse array of highly talented people.

IS Prime leverages these powerful elements to provide clients with all of the necessary sophisticated tools in order for them to differentiate themselves in a very competitive market. We pride ourselves on proprietary technology, unrivalled aggregated liquidity and outstanding client service.

Proprietary
Technology

In order to offer clients a truly bespoke service, the technology we deliver has to be largely developed in-house.

Our philosophy is to buy ‘best of breed’ for core functionality but to build enhancements and flexibility around it subject to our clients’ specific needs.

Unrivalled
Liquidity

We are able to manage liquidity scientifically. This is due to the outstanding calibre of people within the quantitative trading unit and the state of the art technology we deploy.

This results in an almost infinite amount of aggregation permutations which can comprise traditional banks, non-bank LPs and ECNs as a unique source of order driven liquidity.

Client
Service

At the heart of our business model lies the e-Coverage team. Our philosophy is to pro-actively engage with clients, deliver rapid solutions, offer thought provoking input and above all ensure that they have a seamless and professional client experience. Whilst automation and execution optimisation are embedded within the DNA of the group, a personalised and targeted client service offering is of paramount importance.

Our Clients

We cater to a broad audience of clients from within the financial markets.

Our Prime of Prime offering typically appeals to e-FX Brokerage Firms who require solid technology, robust and well-managed liquidity, real time reporting and margin trading. However, this offering is also of interest to proprietary trading groups, smaller fund managers and private banks.

Our Agency offering is directed towards institutional clients such as Bank proprietary desks, Hedge Funds, Classic Buy-Side Firms and Large corporates. We provide them with deep, anonymous and unique liquidity solutions through a Centrally Cleared model backed by a leading UK based Banking Institution.

Unique

We are a unique provider in the PoP space. The combination of Hedge Fund pedigree and highly reputable FX professionals is a compelling one.

Bespoke

We are in the business of delivering flexible out-of-the-box solutions. Each and every client set-up is tailor-made.

Innovative

In a constantly changing and challenging environment, innovation is of paramount importance.
At IS Prime innovation prevails.

Future Proof

Our system architecture has been built by some of the greatest minds in the fintech arena and continues to evolve to keep us ahead of the pack.

Teams

Executive Team

The Executive Team consists of senior individuals from both the Absolute Return arena and the FX, derivatives and commodities markets. Each member of the team has more than a decade of experience on the buy and sell sides and together their combined knowledge and experience means that they are able to direct and drive the business in a highly sophisticated and forward thinking manner.

 

Management Team

The management team at IS Prime comprises a group of market veterans that has an unrivalled reputation from several top tier institutions including Goldman Sachs, Merrill Lynch, Citibank and Man Group. The two Managing Partners of the business, Raj Sitlani and Jonathan Brewer have worked together for over a decade within a diverse range of roles across the financial asset classes.

Technology Team

The Trading & Technology team comprises a compact and senior group of individuals with extensive experience in quantitative trading and execution systems. The team constantly strives to enhance all aspects of the front to back offering focusing on latency, order processing capacity, client connectivity solutions and seamless back office reconciliations to name but a few. This close knit unit ranks amongst the most highly regarded technology teams in London.

 

Coverage Team

The Coverage Team consists of individuals from a diverse range of backgrounds. In addition to possessing very strong academic and analytical skills we have several individuals with FX trading backgrounds who oversee all aspects of system functionality and execution. Accordingly, the team is equipped to respond quickly and intelligently to a wide array of questions from clients be they straightforward administrative enquiries, trading requests, execution optimisation changes or complex technology set-up requirements.


It goes without saying that in order for the IS Prime business to operate smoothly, a further group of units is in place to support and assist the core team. These includes risk, operations, treasury and compliance, all of which interact closely to ensure that we offer a robust and efficient service combined with adhering strictly to the regulatory framework of the FCA.

Services

Tier 1
Liquidity Aggregation

IS Prime has built a strong reputation for its liquidity management.

Our quant teams are in regular contact with their peers at the major bank and non-bank liquidity providers to discuss all elements of the flow that is directed towards us. We believe that open and transparent dialogue of this nature is of paramount importance in ensuring we receive the best pricing available. By comparing our execution metrics on latency, aftermath and inception points with our providers we can confidently offer an aggregated liquidity panel to our clients that has been uniquely designed for their business. In addition to spot FX on 80+ crosses, we also offer liquidity on spot precious metals, index swaps and commodity index swaps.

Prime
of
Prime

In addition to our liquidity offering, we have substantial lines with our main Prime Brokers.

These institutions rank amongst the most highly capitalised and creditworthy banks in Europe. These relationships in turn allow us to offer tailor made and robust Prime of Prime services to our clients. Clients benefit from a full suite of front to back hosted solutions together with pre-trade risk checks and competitive margin terms.
The Prime of Prime business offers multi-venue liquidity, coupled with real-time reporting with positions netted and margin/risk alerts based on the net positions.

Agency
Execution

As a natural extension of our brokerage services, IS Prime has constructed a separate technology and liquidity environment geared towards the Institutional client base.

Our agency platform is backed by a leading UK Banking Institution on the basis of a centrally cleared model. Liquidity is available via an API or GUI, with the latter offering a multitude of execution order types and extensive algorithmic capabilities. Contributors to the liquidity pool comprise of the major market making banks, non-bank LPs and selected ECNs. Clients therefore benefit from a deep, anonymous and unique liquidity solution.

Non-FX
Liquidity

A natural expansion of our liquidity offering has been to create an API through which clients can access the most popular instruments based on index and commodity underliers.

We are able to leverage the existing exchange connectivity architecture of our main shareholder in order to access the most liquid global futures markets for hedging these instruments. In line with our overall firmwide philosophy we will be able to create bespoke offerings for each and every client rather than providing a ‘one size fits all’ product. This approach will allow clients to differentiate themselves in ways that have not been possible before. The Non-FX product line is a premium offering and will only be offered on a case by case basis.

Technology

Technology lies at the heart of our business.

In today’s challenging trading environment, a robust, efficient and bespoke technology offering is central to our clients' needs. We have made significant investments in our trading and clearing architecture and we will continue with this strategy to ensure that we are always leading and not lagging the market.
Our philosophy is to deploy high-end off the shelf trading engines and components together with in-house developed software thus creating an almost perfect hybrid model. This philosophy allows us to review each client’s specific requirements and tailor make the appropriate solution.

Latency

As a result of our overarching technology strategy we have been able to attain consistently fast execution times through our ultra-fast matching engines.

We have venues in both NY4 and LD4 which have been built on state of the art low latency infrastructures. This high-end deployment is yet another cornerstone behind our quest to provide a seamless distribution of liquidity to our clients.

Service

At IS Prime we do not believe in an "out of the box" approach.

Clients have different requirements both from a trading and reporting perspective. Our approach is to be consultative and collaborative which means that every onboarding and set up that we carry out has been developed uniquely for a specific client. Once a client has completed the onboarding process from a KYC and technical perspective we will go through an exhaustive test phase before final go-live is signed off. Thereafter our 24hr Coverage team will support the client and monitor a complex array of metrics to ensure that all systems are running to expectation. This includes but is not limited to connectivity, risk, margin utilisation, execution quality and reconciliation.

Platforms

A further unique aspect of our offering is the flexibility to allow clients to connect to us through a multitude of channels.

We can support a plain vanilla set up whereby clients use a standard bridge from their MT4 environment through to a multi-faceted technology architecture incorporating order management systems, risk software and multiple front-end vendor technology.

For risk services please visit IS Risk Analytics

Technology Partners

These are some of the partners we work with:

Contact

Keep In Touch

Tel: +44 207 258 9972

IS Prime Limited
55 Baker Street
London, W1U 8EW
United Kingdom

info@isprimefx.com
www.isprimefx.com

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Terms & Conditions

These Terms and Conditions apply to the use of www.isprimefx.com (the “Site”), which is maintained and operated by IS Prime Limited (“IS Prime”).

Access

Access to the Site is restricted to clients of IS Prime and is conditional on acceptance of these Terms and Conditions without change or exception. If you are not a client of IS Prime or if you do not agree to these Terms and Conditions, please exit the Site. By continuing to use the Site you acknowledge that you have read and understood and agree to all of these terms and conditions as a binding contract between you and IS Prime and represent and warrant that you have full authority and all rights necessary to enter into and fully perform all of your obligations pursuant to these terms and conditions. Please note that these Terms and Conditions may be subject to change without notice and your continued use of the Site following any changes will mean that you are deemed to have accepted such changes to these Terms and Conditions.

No United States Users

The products and services that are described or appear on this Site are not available and are not being offered in the United States or to United States persons.

Use of cookies

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Contents of the Site

The Site is intended as a general introduction to IS Prime and its products and services. The information on the Site, including (without limitation) opinions and commentary, are issued for informational purposes only. Nothing on or about the Site constitutes a solicitation or offer by IS Prime or any other person to enter into any contract to buy or sell or otherwise deal with any particular investment or to furnish any investment advice or service.

The Site does not provide specific investment advice and does not represent that the products and services described are suitable for any specific investor. The information on the Site is not intended to form the basis for making investment decisions. Any transaction that you may enter into is in reliance solely on your own judgment and IS Prime make no assessment of the suitability of any such transactions. You are strongly advised to obtain independent investment, financial, legal and tax advice before proceeding or refraining from any action on the basis of the content on our site.

All information on the Site reflects IS Prime’s judgment at the time such information was posted on the Site or otherwise at the date indicated (if any) and is subject to change without notice. Some material contained on the Site may have been prepared by third parties. IS Prime is not responsible for, and does not endorse, the contents of any information provided by any such third parties.

While IS Prime considers that the information contained on the Site is based on sources it believes to be reliable, IS Prime cannot and does not guarantee the accuracy, timeliness, adequacy or completeness of such information, nor is IS Prime under any obligation to correct, update or supplement such information or notify you of any changes thereto.

The products referred to on the Site are only suitable for professional investors.

About IS Prime Limited

IS Prime Limited is authorised and regulated by the Financial Conduct Authority in the United Kingdom under FRN No 629586. IS Prime Limited is a private limited company registered in England and Wales under company house number 09112124 and has its registered office at 55 Baker Street, London, W1U 8EW.

Local restrictions

The contents of the Site are not intended for distribution to, or use by, any individual or entity in any jurisdiction where their distribution or use is prohibited or restricted by local law or regulation or which would subject IS Prime Limited to any registration or filing requirement within the jurisdiction. You should be aware that any rules and/or regulations applicable to the provision of financial services (and the resultant investor protections that may be available) may not apply to persons who obtain information from the internet and its various applications, of which the Site forms part.

Persons resident in territories other than the United Kingdom should consult their professional financial advisers as to whether they require any governmental or other consents or need to observe any formalities to enable them to use, or invest in any product referred to on, the Site.

Disclaimer

Except to the extent that any applicable law or regulation provides otherwise:

  1. neither IS Prime Limited nor any of its directors, officers or employees make any representation or warranty, express or implied, with respect to the Site, or any portion thereof, including any warranties of title, non-infringement of copyright, trademark or patent rights of others, merchantability or fitness or suitability for any purpose; and
  2. in no event will IS Prime Limited or any of its directors, officers, employees or agents be liable for any injury, loss, claim or damage (whether direct, indirect, consequential or incidental) arising either directly or indirectly out of, or in any way connected with, the Site, or its use, whether or not the circumstances giving rise to such cause may have been within the control or knowledge of such person.

Restrictions on use

The Site is protected by one or more copyrights, patents, database rights, trademarks, servicemarks and/or other intellectual property and proprietary rights that are owned by IS Prime Limited and/or third parties. You may not copy any portion of the Site, except that you may print copies of portions of the Site exclusively for your own personal use and you may discuss information that you learn from the Site with your financial, legal or tax advisers, and others with whom you share investment decisions.

Law and jurisdiction

These Terms and Conditions shall be governed by and construed in accordance with English law. The English courts shall have non-exclusive jurisdiction over all claims or disputes arising in relation to, out of or in connection with, the Site, its use and these Terms and Conditions.

Questions or comments

Any questions or comments about the contents of the Site should be directed to: info@isprimefx.com.

Last updated: 12th August 2016

Notice of EU Privacy Policy

IS Prime Limited, IS Prime Hong Kong Limited and IS Risk Analytics Inc. ("IS Prime" or "us" or "we") is an FCA regulated matched principle broker that provides trading facilities in over-the counter spot foreign exchange, precious metals and index swaps ("Services") to Professional Clients and Eligible Counterparties ("Clients" or "you" or "your"). IS Prime is committed to protecting your privacy and maintaining the confidentiality and security of your personal information. Any personal information processed by IS Prime is controlled by us and IS Prime is the data controller of your personal information. Where your details are provided to us as a result of us providing Services to you, then IS Prime, acting as a data controller, may itself or through a third party acting on our instruction, process your personal information or that of your directors, officers, employees and/or beneficial owners.

This policy (the "EU Privacy Policy") explains the manner in which IS Prime collects, utilizes and maintains non-public personal information ("personal information") about Clients based in the European Union ("EU") or the European Economic Area ("EEA"), as required under the General Data Protection Regulation (EU) 2016/679 ("GDPR").

Collection of Client personal information

IS Prime collects personal information about Clients, such as Clients’ names, contact details and financial information, from the following sources:

  • account and on-boarding forms, and other information provided by the Client in writing, in person, by telephone, electronically or by any other means. This information includes but is not limited to name, address, contact information, nationality, employment information, and financial and investment qualifications;
  • transactions, including account balances and other interactions with IS Prime (for example, discussions with our employees); and
  • verification services and consumer reporting agencies, including (but not limited to) a Client’s creditworthiness or credit history.

Why we use Clients’ personal information

Your personal data may be processed by IS Prime:

  • to facilitate the opening of your account with us and the management and administration of your account an on-going basis;
  • in order to carry out anti-money laundering ("AML") checks and related actions which we consider appropriate to meet any legal obligations imposed us relating to, or the processing in the public interest or to pursue IS Prime’s legitimate interests in relation to, the prevention of fraud, money laundering, terrorist financing, bribery, corruption, tax evasion and to prevent the provision of financial and other services to persons who may be subject to economic or trade sanctions, on an on-going basis, in accordance with IS Prime’s AML procedures;
  • to comply with its legal obligations and, in particular, to report tax-related information to tax authorities;
  • to monitor and record calls and electronic communications (i) for processing and verification of instructions, (ii) for investigation and fraud prevention purposes, (iii) for crime detection, prevention, investigation and prosecution, (iv) to enable IS Prime to enforce or defend any legal and administrative proceedings, regulatory investigations or enforcement actions, or (v) where the processing is in the public interest;
  • to disclose information to other third parties such as service providers of IS Prime, auditors, regulatory authorities and technology providers in order to comply with any legal obligation imposed on IS Prime or in order to pursue the legitimate interests of IS Prime;
  • to monitor and record calls for quality, business analysis, training and related purposes in order to pursue the legitimate interests of IS Prime to improve its service delivery;
  • to retain AML and other records of individuals to assist with the subsequent screening of them by IS Prime;
  • to pursue IS Prime’s legitimate interests, including:
    • managing the Services;
    • managing our business needs;
    • complying with applicable laws;
    • where processing is in the public interest.

Disclosure of personal information

IS Prime may share personal information about Clients or potential Clients with affiliates and non-affiliated third parties, as permitted by law (for example, we may share personal information with service providers, and other third party service providers engaged by IS Prime in order to process the data for the above mentioned purposes). Such service providers are contractually restricted from using Client information in any manner other than as mentioned above.

IS Prime may share personal information, without a Client or potential Client’s consent, with affiliated and non-affiliated parties in the following situations, among others:

  1. To respond to any legal and administrative proceedings, regulatory investigations or enforcement actions;
  2. In connection with a proposed or actual sale, merger, or transfer of all or a portion of its business;
  3. To protect or defend against fraud, unauthorized transactions (such as money laundering), lawsuits, claims or other liabilities;
  4. To service providers in connection with the administration and operations of the account, which may include brokers, attorneys, accountants, auditors, administrators or other professionals;
  5. To assist IS Prime in offering IS Prime affiliated products and services to its Clients; and
  6. To process or complete transactions requested by a Client.

Recipients of Data and International Transfer of Data

IS Prime may disclose your personal information as follows:

  • to its service providers, and other third party service providers engaged by us in order to process the data;
  • to competent authorities (including tax authorities), courts and regulatory bodies as required by law or requested or to affiliates for internal investigations and reporting; and

The disclosure of personal information to the third parties set out above may involve the transfer of data to the USA and other jurisdictions outside the European Economic Area (EEA) in accordance with the requirements of the General Data Protection Regulation. Such countries may not have the same data protection laws as your jurisdiction. As your data controller, we will ensure that where your personal data is processed in such countries, there is an adequate level of protection or we have signed agreements incorporating Standard Contract Clauses or Binding Corporate Rules as appropriate under the GDPR guidelines.

Collecting personal information Legally

IS Prime is able to legally collect and use your personal information because collecting and using your personal information is necessary for Prime to (a) enable the account to function, and/or (b) carry out its legitimate interests in carrying out any requests or orders made by a Client and complying with applicable law.

Retention of personal information

IS Prime will retain your personal information for as long as required for us to perform the Services or perform investigations in relation to the Services and in order to enable us to comply with our legal obligations and exercise our legal rights.

Your Rights

You have the right to:

  1. be informed about the personal information IS Prime collects from you and uses, which this EU Privacy Policy seeks to do;
  2. obtain confirmation from IS Prime that your personal information is being collected and used by IS Prime and to access the personal information held by IS Prime;
  3. have your personal information corrected if it is inaccurate or incomplete at any time;
  4. erasure, or the right to be forgotten, which means you can request deletion or removal of any personal information IS Prime holds about you at any time, subject to IS Prime’s legal obligations;
  5. block or suppress IS Prime collecting and using your personal information, which means we can continue to store such personal information but cannot further collect or use it in any way;
  6. obtain and reuse any personal information IS Prime holds about you for your own purposes across different services, which allows you to move, copy or transfer your personal information easily from IS Prime to another place notified by you to us in a safe and secure way without hindrance to the usability of your personal information; and
  7. object to IS Prime collecting or using your personal information where this is based on:
    • a legitimate interest or the performance of a task in the public interest; or
    • direct marketing.

To make any requests as listed above, please contact the IS Prime at dataprivacy@isprimefx.com.

IS Prime will confirm any requests relating to your rights above within one month of receipt of your request, or within two months of receipt of your request where the request is more complex.

Withdrawal of Your Consent

You can tell IS Prime to stop collecting and using your personal information at any time by emailing IS Prime at dataprivacy@isprimefx.com.

Where IS Prime requires your personal information to comply with AML or other legal requirements, failure to provide this information may mean that you will be unable to be accepted as a Client or continue as a Client.

Former Clients

This EU Privacy Policy applies to former Clients in the EU and the EEA.

Protection of personal information

IS Prime maintains appropriate technical and organizational measures to ensure a level of security appropriate to potential risks, including physical, electronic and procedural safeguards that comply with the GDPR to protect customer information, including:

  1. the pseudonymization and encryption of your personal information where appropriate;
  2. ensuring ongoing confidentiality, integrity, availability and resilience of processing systems and services;
  3. ensuring IS Prime can restore access to personal information in a timely manner if a physical or technical incident occurs; and
  4. regular testing, assessment and evaluation of the effectiveness of its technical and organizational measures to ensure your personal information is secure.

IS Prime restricts access to the personal and account information of Clients to those employees who need to know that information in the course of their job responsibilities.

Further Information

This EU Privacy Policy replaces all previous disclosures we may have provided you about our information practices in the EU. IS Prime reserves the right to change this Privacy Policy at any time. The examples contained within this EU Privacy Policy are illustrations and are not intended to be exclusive. This Privacy Policy complies with the GDPR regarding privacy. You may have additional rights under other foreign or domestic laws that may apply to you. If you have any questions about this EU Privacy Policy, please e-mail dataprivacy@isprimefx.com.

Making a Complaint

If you would like to make a complaint about the way IS Prime has collected or used your personal information, please contact us at dataprivacy@isprimefx.com.

You have the right to lodge a complaint with a supervisory authority in the EU Member State of your habitual residence or place of work or in the place of the alleged infringement if you consider that the processing of personal data relating to you carried out by IS Prime or its service providers infringes the GDPR.

Last updated: 24th May 2018

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